"Starwood's Web Log Caters to Loyalty" - The Wall Street Journal

Soon, the word "blog" will slip from use as the ease with which content of all kinds can be added to a website becomes simply part of a solid web strategy. "Blogs" are content in the end and no different for customers than any other content in the web. The sooner we start thinking like that, the sooner the full power of making it easier to add web content can be put to successful use.